Bachelor Of Arts (Honours) (Marketing)



About this course

  • Delivers a good balance between academic and vocational content
  • Provides a good grounding in marketing and management theory, whilst also preparing students for a successful career
  • Prepares students for a variety of roles within marketing: product manager, brand manager, advertising executive etc
  • Cultivates the intellectual capacity to enable you to continue to develop and keep pace with a changing business environment
  • Gives an excellent grounding for those who want to develop a career in Marketing
  • Students can gain exemptions from some modules on The Chartered Institute of Marketing Professional Certificate and Professional Diploma in Marketing awards

Why ARU Business Programmes @ Imperium International College?

  • Great academic facility
  • Qualified and remarkable lecturers
  • Industry advisory board

Programme Details

LEARNING OUTCOMES
  • Acquire a comprehensive understanding of marketing theory
  • Ability to analyse strategic market behaviour
  • Understand the principles and responsibilities of other management functions, including human, resources, accounting, and finance
  • Show a real awareness and understanding of contemporary global business issues
  • Apply relevant techniques to identify and exploit market opportunities
  • Devise appropriate marketing objectives around customer acquisition and retention
  • Plan and execute research projects
  • Effectively communicate results at whatever level is appropriate to the audience

Subject Listing

1YEAR 1
  • Economics for Business and Management
  • Introduction to Accounting and Finance
  • Introduction to Business Law
  • Academic Skills
  • Marketing Essentials
  • Analysis of Business
  • Introduction to People, Organisation and Management
  • Information Technology for Business
  • Hubungan Etnik / Bahasa Komunikasi 3
  • Tamadun Islam dan Tamadun Asia / Pengajian Malaysia
2YEAR 2
  • Business to Business Marketing
  • International Business
  • Enterprise and Entrepreneurial Management
  • Systems and Operations Management
  • Marketing Communications
  • Business Research Methods
  • Consumer Behaviour
  • Malaysian Econmy
  • Strategic Planning for Entrepreneurs
  • Asian Entrepreneurship and Innovation
3YEAR 3
  • Organisational Change Management
  • Strategic Management Analysis
  • Undergraduate Major Project (Desk Based)
  • Sustainable Management Futures
  • Retail Marketing
  • International Marketing
  • Marketing Consultancy
  • Community Services
  • Industrial Training

Entry Requirements


Applications must have one of the following entry requirements:

INTO YEAR 1

  • STPM / A-Levels

2 principal passes (C or CGPA 2.0), pass in SPM Mathematics and English

  • Matriculation

SAM TER 70

  • Foundation in Arts or Business

CGPA 2.0

  • Unified Examination Certificate (UEC)

B in 5 subjects, pass in Mathematics and English

INTO YEAR 2

  • Diploma (Level 4 of MQF)

CGPA 2.0

  • Diploma in Accountancy (IIC)
  • Diploma in Business (IIC)
  • Equivalent CGPA 2.0

English Requirements


Applications must have one of the following English requirements:

  • IELTS

6.0

  • TOEFL

500

  • SPM

Grade C

  • 1119 (GCE O-Levels)

Grade C

  • UEC

Grade B6


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