Anglia Ruskin University (ARU) Bachelor of Arts (Hons) Marketing

For admission enquiry, kindly contact our education counsellors below:

About the Programme

This programme has been designed to equip students with the latest knowledge and skills in the field of marketing. In the context of a fast changing business world enabled by the 4th Industrial Revolution and globalisation, students will learn the latest marketing theory, tools and technics with an emphasis on the application of such to practical scenarios that reflect those at the workplace. Students will also undergo workplace experiential learning during an internship with a commercial firm during the industrial training module of this programme.

Throughout your study in this programme, you will also benefit from lectures and seminars on block chain, data analytics, machine learning, resume preparation, job-hunting, using social media to enhance your professional profile and more.

Why ARU Bachelor of Arts (Hons) Marketing @ Imperium International College?

Comprehensive Scholarships

Career-Ready Graduates

Industry Relevant

International Affiliations – Our affiliations with Anglia Ruskin University (ARU) allows students entry to a globally recognised ARU Degree in Marketing

Comprehensive Scholarships – To date, we have given out approximately RM2 million in scholarships. This will allow students to focus completely on studies without having any financial worries

Career-Ready Graduates – We place great emphasis on developing student skills (theoretical and practical) that are based on industrial real-world practices. These practices are implemented through a variety of assessment and exercises in the programme

Industry Relevant – Our learner-centered curriculum design focuses on a syllabus that places emphasis on developing student’s hands-on skills to improve practical application and experience that are essential for entering the workforce as competent professionals

Head of Centre Message

Dr Stanley Yeow

Head of Imperium Business School

Hello and welcome to the Imperium Business School. I am Dr Stanley Yeow and the head of school.

As a chartered accountant and having being involved in management over many years in industry, I am very passionate about preparing the next generation of workforce that are empowered to both strategically and operationally make a significant contribution to organisations in the new era of Industry 4.0 where business models and traditional work environment are gradually influenced by the convergence of enabling technologies such as big data analytics, artificial intelligence, augmented reality, additive manufacturing, robotics and the Internet of Things (IoT).

With the ever evolving business environment that pose significant challenges and expectations on the modern workforce, the Imperium Business School has designed programmes that are not only academically rigorous and current, but are structured to develop the critical competencies that are highly sought after by industry, making our graduates career-ready.

Our programmes cover areas in business, management, marketing, accounting and finance, and our students undergo a holistic learning experience that focus on critical thinking and problem solving coupled with technical and soft skill sets to operationalise the application of knowledge to effectively address and manage issues arising from circumstances within and without the organisation, in both the domestic and international context. Students will learn and engage with our lecturers who are not only passionate but are industry experts.

As such, I am confident that our graduates will be well placed to excel in industry both locally and globally.

So with this, I invite you to join us and begin your journey to a bright and successful future. Thank you.

Programme Structure

Economics for Business and Management
Introduction to Accounting and Finance
Introduction to Business Law
Academic Skills
Marketing Essentials
Analysis of Business
Introduction to People, Organisation and Management
Information Technology for Business
Hubungan Etnik / Bahasa Melayu Komunikasi 2
Strategic Planning for Entrepreneurs

Business to Business Marketing
International Business
Enterprise and Entrepreneurial Management
Systems and Operations Management
Marketing Communications
Business Research Methods
Consumer Behaviour
Asian Entrepreneurship and Innovation
Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
Malaysian Economy

Organisational Change Management
Strategic Management Analysis
Sustainable Management Futures
Retail Marketing
International Marketing
Marketing Consultancy
Undergraduate Major Project (Desk Based)
Community Services
Internship (3 months)

January, July, September
3 years + 3 months internship

Entry Requirements
Into Year 1
A-Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O-Levels/equivalent
STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
(The requirement to pass Mathematics and English subjects at SPM level for candidate in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.)
Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English

Into Year 2
Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA 2.0
Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0
Any other equivalent Diploma: Pass with a minimum CGPA2.0
(Note: For non-IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted)

English Requirement:
IELTS – 6.0
TOEFL – 500
SPM – Grade C
1119 (GCE O-Levels) – Grade C
UEC – Grade B6

Assessment and Examination
A combination of coursework, projects and final examinations.

Student Testimony

Liew Mei Kee

Anglia Ruskin University (ARU) Bachelor of Arts (Hons) Marketing

The three years that I spent pursuing the ARU Marketing Degree programme at Imperium International College has proven to be a wise decision as my preferred career pathway. As I am originally from Ipoh, my main concern was finding a college that I could fit in, and Imperium International College happened to be the right fit for me in terms of my relationship with my lecturers and fellow classmates as well as the student lifestyle. Imperium also gave me the opportunity to widen my social circle by meeting new international friends from Korea, Vietnam and Bangladesh, to name a few. This also helped me to achieve my goal to improve my command of the English language as I was naturally encouraged to speak more English. For this, I have to thank my fellow lecturers who were always there to help. In short, my experience in Imperium International College has been somewhat an inspiration for me, as it has equipped me to effectively handle difficulties and setbacks in my professional career.
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